Move East with Confidence

At Eastward Collective, we specialize in helping Western liquor brands successfully navigate and penetrate the expanding Chinese market. Our tailored strategies and digital storefronts on WeChat and Douyin, coupled with our logistics solutions, ensure a seamless entry and sustained growth in this dynamic landscape.

The Market Opportunity

"More than half (53%) of all alcohol buyers in China shop online – almost double the incidence seen in any other major market." – IWSR

China’s retail revolution presents an unparalleled opportunity for liquor brands to expand their reach and increase sales. Our deep understanding of the Chinese market and consumer behavior positions your brand for success.

Why choose us?

Local Expertise Based

Based in Hong Kong with operations in mainland China, our team possesses in-depth knowledge of the Chinese market and consumer behavior. We are well-equipped to guide your brand through every step of the market entry process.

Comprehensive Approach

We integrate online and offline strategies, providing a holistic approach to brand promotion and sales. From digital storefronts to physical logistics, we cover all aspects of your market entry and expansion.

Personalized Solutions

We understand that each brand is unique. Our services are tailored to meet the specific needs of your business, ensuring a personalized approach that aligns with your brand's goals and vision.

Key Services

  • Receive detailed market insights and strategic planning tailored to ensure your brand's successful entry into the Asian marketplace. We combine online and offline approaches to maximize brand exposure, engagement, and sales.

  • Launch a fully optimized digital storefront on leading platforms like WeChat and Douyin. Our expertise ensures maximum user engagement and increased sales through innovative and interactive content, live streaming, and continuous online presence.

  • Store your goods in China with no upfront duty payments. Our bonded warehouse solutions enhance cash flow and ensure compliance with local regulations, making logistics hassle-free and efficient.

  • Navigate the complexities of local regulations with ease. We provide comprehensive assistance to ensure your operations comply with all local laws, maintaining seamless business activities and avoiding legal challenges.